The National Fruit Flavor Company was formed in 1917 by Ira Harkey and Virgil Browne in New Orleans.  By 1921, the company had achieved national and international distribution, due primarily to the success of its flagship carbonated beverage product, Orange Squeeze, which was sold to independent bottlers throughout the United States and in five foreign countries.

In 1961, Adam Gambel purchased the company from Ira Harkey and expanded its products and services.  In addition to the beverage flavors, National Fruit Flavor successfully developed flavors and concentrates for the food service, dairy, bakery and vitamin supplement industries.

The company, still owned and operated by the Gambel family, currently occupies a 42,000 square foot facility (above) on 4 acres in Elmwood Business Park, located halfway between Downtown New Orleans and the New Orleans International Airport.